If you are hoping to achieve maximum ROI (return on investment) from your website, you need to think about making it accessible to as many customers as possible. This is highly likely to mean that you will need to create a mobile website, allowing your customers to learn more about your brand or even make a purchase using their mobile devices.
Set it up
One of the first things you need to do is create your site. Take the time to think about the different types of mobile devices your customers are likely to use. Whereas this would once have only been mobile phones, people have now expanded out into using e-readers and tablet devices so you should bear this in mind. You might need to have a site that is capable of working on several different browsers so ensure you have spent the time developing a site that can manage different browsers.
Develop an app
Having an app that your customers can download is another way to ensure they are getting the maximum use out of your site from their mobile phone. If you can turn the app into an online store or include a link to one on the mobile site, you may be able to pull in more customers.
Keep the branding consistent
You need to ensure that your branding remains apparent throughout your site. There is no point having a fabulous homepage that looks amazing to the customers and then not bothering to carry it through to the other pages. Similarly, you need to ensure that any offers you have going on your website match those that you have offline and vice versa. You are trying to build a connection to your customers so don’t do anything that could alienate them.
Show your customers you care
With the increasing number of people using mobile devices to access the internet, it’s clear that people want to be able to browse their favourite websites from their mobile phones and tablets. If you haven’t created a mobile optimised site, there’s a chance that these customers won’t bother visiting it again once they realise. However, if you have taken the time to make your site available to users of mobile devices, they may be more inclined to visit again in the future. It shows that you care about their custom and also that you are moving with the times and the changing markets.
Round the clock purchases
One of the key parts about having a mobile web page that is likely to give you a fantastic ROI is that your customers will be able to shop around the clock. Whatever time of the day it is and wherever they are in the world, they will be able to access your site and make their purchases. On top of that, the site will be specifically designed for them to be able to do that from their mobile device in the easiest possible way. It won’t be a case of trying to navigate around tiny text and zooming in and out to inspect images; the entire site will cater to their needs, allowing them to spend the money with you.
Richard Parker is an eminent columnist with a publication. He is a telecom engineer and a broadband specialist. Writing news based articles based on mobile marketing for online journals are one of his favorites. Currently he is busy playing with his newly bought iPhone 5.